Where is your Brand positioned in the market place? 

Are you the Brand that a potential customer thinks of first? 

Does your product or service stand out in comparison to your competitors' offering? 

Are your customers Brand loyal ?  Do they  pick your Brand routinely?

Your competitors also have excellent products and service, so what can make the difference for your success? 

Effective Advertising of your Brand.

Sturgeon Advertising has the technology, creativity, and experience to target and compel your market audience.

Sturgeon Advertising will help you analyze your needs, explain your options and the processes/costs involved.  We are here to provide you with exceptional service and production.  We will help you meet your goals  within your budget.  We have a money back guarantee.

Why do we buy one product or service over another?  We like to think that we make our decisions based solely on rationale - that we weigh the merits of a product or service and logically make our choice. 

Even after we've weighed all the information, The fact is that unknowingly

we ultimately buy a brand because we 'like it'.  We buy  because we have a strong belief about the Brand.   

Once we believe a brand's price, quality, or other attractive feature is superior (though another product may be actually less money or of better quality), we tend to be brand loyal simply because we've already formed a belief that the product/service that we use is the best or at least as good as the rest.  Once a belief is established, a person is very resistant to change their mind because they identify personally with their beliefs.

The best strategy as a marketer is to target which demographic of people is already predisposed to  'liking' a quality you will associate with your brand.  

Once you've decided you're going to market to a 'price', 'prestige', 'tech', 'family', 'youth', 'superior quality' or '____' audience, then the next step is to present your Brand as consistently and constantly as the best '____' brand to your target market.

Once loyalty to a Brand is created, it is unusual for a customer to change their mind (belief) unless an extreme difference in price, quality, convenience (or other gross disparity) occurs.

Creating a belief about  a Brand, and then marketing to the demographic most likely to be predisposed to the belief, is the essence of how targeted advertising works.

Being repetitively presented with 'likeable' Brand advertising creates very strong familiarity, which in turn creates an equally strong desire to use your Brand (simple reinforcement of a predisposed desire). 

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